Pro Lure Design

Every lure in the Pro Lure range is born of a common purpose. Each lure is designed to catch more fish and better fish, more consistently. Our lures are designed by anglers for anglers and it is our shared, deep passion for fishing that drives Pro Lure performance. A Pro Lure design is not influenced by market concerns and budgets. Our lures are not a response to consumer trends or a dash for shelf space. We know, that only brilliant, well considered lure designs, take records and feature on tournament podiums. This is our goal and indeed our success. It is through our proven success in this field that we seek to earn a place in the tackle boxes of all Australians who share our passion for casting lures.

THE PRO LURE DESIGN PROCESS

All our designs generally start as a notion that; we will likely get more of a particular species or more out of a particular technique and location, if we could only…….And then it begins. This can happen on the water whilst fishing, reviewing a day on the water, discussing a lure, or simply form out of the blue. It may even come as a request from one of our pro team. (Our very successful Live Yabbie began as a request). An idea is born, then initial chats turn concept into rough sketches. Further discussion adds colour, defined shape, materials, texture and rough specs. There is no real set time line for our creations but pure excitement to reach a prototype, with which we can hit the water, drives the first stages pretty quickly. Testing the prototype is a much longer process and involves many hours, further research, adjustments and likely repeats of this stage. This will continue until the lure is exactly what we want it to be. All our products are designed from scratch and imbued with our shared fishing passion. We own all of our own production moulds and tooling, so we can create specific products that we love to use for situations that we love to fish. We can proudly say that Pro Lure designs are truly our designs. We are tired of the faceless, heartless, rebranded shelf filler lures. We invest huge amounts of our own time developing our Lures so you can enjoy beautifully crafted, lures of distinction. There is no greater thrill for us than seeing a Pro Lure product perform perfectly, as intended, as designed.